While gamers enjoy games with the naturalness that comes with this hobby, in the business world there is a fierce war to get studies, intellectual property and software at the best price. We’ve seen it with Microsoft buying Zenimax Media, Sony taking over studios like Insomniac, and Google and Amazon pushing hard to get new studios.
In fact, the entry of these giants is something that has shifted the industry, and it’s no surprise that those who lived relatively comfortably are now “crazy” to expand their wallets.
As reported by Sky News, Codemasters, the studio that brought games like DiRT 5 to life among others, is see how two titans bid for control and studio properties
There were already other offers on the table, but it’s now that Electronic Arts has extended its purchase intention to £ 725million. According to this media, Take Two was the most interested, but Electronic Arts made an offer that virtually blocked the purchase And we can almost take for granted that Codemasters will be joining the ranks of franchise creators like FIFA or Need For Speed.
It’s good for Xbox Game Pass
With a stock market capital of 30,000 million dollars, Electronic Arts seeks to gain ground in an acquisition market. For Codemasters, this can be a good oxygen balloon when developing their future games which would now receive more financial support.
But how does this movement affect the user? Well, in general that would be a positive thing because in theory it would serve to improve the quality of their games. However, for the Xbox user there is an additional value, Electronic Arts games go straight to EA Play, and this subscription is merged with Xbox Game Pass Ultimate. So basically Xbox users are going to benefit from having Codemasters games on Game Pass as well.
For now, it’s time to wait for the sale to go through, Take Two still doesn’t seem to have said the last word.