Koch Media GmbH, a 100% subsidiary of Embracer Group AB, today announced a global co-publishing agreement with Starbreeze (“Starbreeze”) for the DAY 3. The agreement provides for a total investment estimated at more than 50 million dollars for the development and marketing of PAYDAY 3- The game includes over 18 months of content under the post-launch model “Games as a service“, Which implies continuous development. Publication of new content and marketing. With the co-publishing agreement, the project DAY 3
Starbreeze retains ownership of the intellectual property of PAYDAY – one of the most successful gaming franchises in the world with over 28 million games as an installed base to date – and will be responsible for the continued development of DAY 3. The game will be Starbreeze’s next big product and will allow the company to continue to grow its intellectual property portfolio. PAYDAY.
“We are delighted to announce this long-term PAYDAY 3 co-publishing agreement with Koch Media, which shares our passion for the PAYDAY franchise and the ‘Games as a service’ model. In addition to ensuring continued development, this agreement ensures the global release of PAYDAY 3. As well as marketing efforts throughout the game’s lifecycle. We now have a solid foundation for the successful launch of PAYDAY 3 “
Koch Media continues to grow
With over 20 years of experience, Koch Media has established itself as one of the leading publishers of digital entertainment. With its extensive experience and global marketing and communications networks, Koch Media will be responsible for PAYDAY 3’s publishing and marketing activities worldwide.
“We are pleased to welcome Starbreeze as a new partner in our global publishing business. PAYDAY 3 is postulated as an amazing game. Based on what we have already seen, PAYDAY 3 will take the franchise to new heights and thrill PAYDAY fans. As well as new audiences with its innovative multiplayer gameplay “ asserted Klemens Kundratitz, CEO of Koch Media Group.
DAY 3 will launch in a coordinated fashion on PC and consoles in 2023, with additional content and features planned long after the original release date.