Xbox boss makes it clear his nemesis is brand apathy
Phil Spencer, As the head of Xbox, he’s always made it clear that he loves video games, that they are a way to come together and enjoy what we love most. Commending its “rival” platforms, he showed that “console warfare” is bad for the industry, and that competition makes them better.
In a recent interview a The edge, Spencer clarifies that seeing his rival platform fail is not his goal, but to reach the players. It is not their way of seeing the industry to wish that another company’s product would fail or be destroyed in social media by users.
This tribalism in the industry, if there was anything that ever kicked me out of the business, it would be this. I will never vote against a creative team or a product team for doing something wrong because I have a competitive product. It’s not in me. I don’t really think that will help us in the long term in the industry. “
Phil Spencer commented
The fan-beloved Xbox boss says he prefers to focus on constructive things, on building bridges, like Cross game between platforms. But he also acknowledges that there is a core of users who hate “the other company’s” products: “For me, this is one of the worst things in our industry. “
What is clear is that listening to the words of the lifeguard of the Xbox One generation, and a fundamental part of the organizational chart of Microsoft’s gaming division, is that we need to focus on playing, sharing and contact with all players who are regardless of their platform.
As the writer always says, “no matter where you play … just play. “ The future of Xbox with all its services, the acquisition of 23 studios with the recent Bethesda or the mystery of what the biggest studio Xbox Game Studios has in its hands, The initiative hints at a bright future.
