KRAFTON, Inc. is working with Adi Shankar on the development and implementation of a PUBG animation project.
KRAFTON, Inc., responsible for entertainment products such as PUBG: BATTLEGROUNDS, announced that it has hired Adi Shankar to develop an upcoming animation project based on the hit franchise Showrunner.
As one of the most innovative content creators in Hollywood and a visionary of geek culture, Shankar produced, among other things, the Netflix original series “Castlevania”, the fourth and final season of which ended with great acclaim from critics in May of this year, “The Gray” with Liam Neeson , the noir classic “Killing Them Softly” with Brad Pitt, the cult superhero hit “Dredd” with Karl Urban, “The Voices” with Ryan Reynolds and “Lone Survivor” with Mark Wahlberg.
In addition to his traditional work, Shankar is also known for the Andy Warhol-inspired, award-winning and unauthorized video street art series “The Bootleg Universe”, in which he reinterprets and subverts the iconography of pop culture. Together with Shankar, KRAFTON would like to design his upcoming animation project and bring the world of PUBG to life.
“As a gamer, I have successfully beaten the competition in the Battlegrounds since PUBG was released in 2017. I am grateful to KRAFTON for the trust they have placed in me in order to realize my vision as a filmmaker, and I look forward to starting this journey together, ”says Adi Shankar. “For me, this animation project is another step in the process of repairing the burned-down bridge between the game industry and Hollywood. I’m looking forward to showing everyone what it looks like when you win a chicken dinner. “
“In addition to continuously developing new and engaging PUBG content in the game, our partnership with Adi Shankar represents a step in our strategy to expand the PUBG universe into a multimedia franchise,” said CH Kim, CEO, KRAFTON, Inc. “We We look forward to exploring and realizing a world together with Shankar that will bring the game to life for our fans and to tell more about this animated project in the near future. “
This project is an example of the recent expansion of KRAFTON’s IP business aimed at expanding Original IP into larger multimedia franchises. In addition to Shankar’s announced animation project, the PUBG universe has starred with the recent releases of its first live-action short film “Ground Zero” starring Don Lee (“Marvel Studios’ Eternals”, “Train To Busan”) and its investigative ” Documentary series “with Jonathan Frakes (” Star Trek: The Next Generation “,” Beyond Belief: Fact or Fiction “) called” Mysteries Unknown: Birth of the Battlegrounds “expanded.
Other investments made by the company include Hidden Sequence, a Korean drama production company, and the announcement of Project Windless that KRAFTON plans to develop into a game and a larger multimedia franchise and based on the Korean fantasy novel “The Bird That Drinks Tears” based.
With more than 55 million players playing on all platforms every day, the PUBG franchise has sold over 70 million times on PC and console and has been downloaded over a billion times on mobile devices. As one of the best-selling video games of all time, PUBG has won multiple awards since its launch in 2017, including seven Guinness World Records and several Game of the Year awards.