The same thing always happens: Apple announces a new product, and complaints about its price come immediately.
I have to admit that selling headphones at $ 629 / MXN $ 13,699 seems a bit too much. Will they succeed? That remains to be seen, and Apple sometimes makes a mistake with its pricing, as happened with the original HomePod.
But overall, it shouldn’t surprise you that Apple is selling a product at a high price. Apple’s pricing strategy varies from product to product and from year to year, but there are some basic rules worth keeping in mind.
Look for good deals elsewhere
Rule 1: Apple will never be the low price leader in any category. While critics of the company claim that its products are much more expensive than they should be, it is more accurate to say that Apple is not interested in lowering its price to compete in the lower end of the market.
Could Apple sell a Mac laptop for $ 529 / MXN $ 13,799 or an iPad for $ 229 / MXN $ 4,999? Of course. But it has more to do with creating products that help Apple maintain its identity as a product maker. premium high quality.
It’s hard to imagine a cheap plastic MacBook, and while Apple would be praised when it launched, would that really benefit you in the long run? How would that hurt your image?
As a mainstream brand, Apple’s philosophy is to have to pay a little more to get something a little prettier in return. Apple does not operate in the low end market. If you want a Mac laptop, you’ll have to pay $ 1,129 / $ 25,999 for a MacBook Air, and you’ll get a computer that’s great value! This is what the brand promises.
Expect a higher price, twice
Rule 2: Whatever you want to pay for a new Apple product, it will be much more. That’s why Apple has so much money. Seduce your customers with products so tempting that they will convince them to pay more than they want to spend.
As someone who’s been buying Apple products for three decades and writing about them for over two years, here’s how I think about it:
- Imagine the product you think Apple has announced. You want it, right? Of course.
- Now imagine what you think it will cost. Not what you want it to cost. Be realistic and think about what it will cost.
- Now raise the price a bit. It hurts, but you think even for that price you would end up buying it.
- Now add 50 $ / 1200 MXN $ or 100 $ / 2000 MXN $ more. This is the price Apple will charge. And you will probably buy it after looking at the pillow.
By applying this strategy whenever possible, you will avoid being disappointed with upcoming Apple announcements, and sometimes you will be surprised that Apple has announced a product for a lower price than you expected!
Today the price is not the price
Rule 3: Be patient and look for deals.
For a long time, Apple’s prices were firm. When the company sold a product in its stores, it was the price you paid elsewhere. With the exception of some sales to sell products and make room for new products, it was difficult to find any offers or discounts.
This has not been the case for several years. It seems that Apple now has another strategy: to set a price a little higher for its products so that subsequent sales, offers and any other strategy can be made. marketing
I realized this when Apple introduced its MacBook Air with Retina display in 2018 for $ 1,199 / MXN $ 28,999. We were all waiting for its release at the “traditional” price of the MacBook Air ($ 1,129 / $ 25,999), but as Ted Lasso taught us, hope is killing you. Were ?. Oh no, I couldn’t follow my own rules!
But the funny thing is, soon after the MacBook Air launched, you might find it in several stores. online for $ 1,129 / $ 25,999. I was able to buy two in several months, one through Amazon and one through a bargain site online, for a reduced price. This price of $ 1,199 / MXN $ 28,999 was for those who didn’t want to spend time looking for a bargain.
It stays that way. I recently saw someone on Twitter saying that the Mac M1s were already on sale in some stores online. Panic! Does this mean that sales of the model with M1 are not going well? Probably not.
Today, that’s what Apple is doing. It’s weird, especially for those of us who remember Apple’s firm pricing, but that’s how it works. There are offers.
See the power of brands
So these headphones at $ 629 / MXN $ 13,699. Are they too expensive? I think the only answer that matters will be the market. If people buy them, the price will be right. (And if they suddenly appear on Amazon for $ 509 / MXN $ 13,199 and people are rushing to buy them, the strategy of marketing
The pricing of products is not a popularity contest. Yes, if you like the idea of having headphones on the ear Apple but you can’t afford $ 629 / MXN $ 13,699, you have reason to be disappointed.
I’m still annoyed that Apple doesn’t make loose 5K displays and only sell the very expensive Pro Display XDR. But that’s part of the power of brands. They may disappoint you if they make a product that you don’t want or can’t afford.
If you are disappointed with an Apple product that you like but is overpriced, my advice is: bite the bullet, shop, and wait. If the price is really high, Apple will eventually adjust it.
But it will still be expensive to buy Apple products. I don’t think that will ever change.
On igamesnews.com, we have a selection of the best deals on AirPods and other headphones.
Original article published in igamesnews US.