The blocking of data tracking between apps and services in iOS 14.5 is being welcomed with open arms by users, or at least that’s what early estimates suggest. According to Flurry’s calculations, 88% of iOS 14.5 users would turn off this tracking.
It would be global, but at the American level, this percentage increases even more to 96%
A small adjustment that can have big consequences
This is very bad news for the online data monitoring business, which Statista says is already moving more than $ 189 million. Mark Zuckerberg himself has already warned that the company’s advertising revenue could drop due to this change, with its applications bordering on the threat of being paid if the user does not agree to be tracked.
It’s clear to us that privacy advocacy is also a good marketing tool for Apple, but this tracking block is already starting to have its effects beyond the Apple ecosystem. Signal has launched a very aggressive campaign on the privacy of its messaging service, and on Android, the privacy labels that appeared in the App Store this year will be adopted.
We’ll have to see how user reaction to this tracking block continues (iOS 14.5 isn’t on most active iPhones yet), but At the moment, it looks like Apple has triggered a change.