WhatsApp has been updating itself, meeting the ever-changing needs of its users, such as dark mode, and the progress of other more useful functions such as messaging automation. Along with that, Facebook, owned by WhitsApp, has also been working on developing revenue-generating strategies for the platform, such as the introduction of ads; a lasting purpose.
According to news shared by The information, the advent of advertising, which is a well-known progress, will be postponed until the messaging services of WhatsApp, Instagram and Facebook
Facebook is not ready to launch ads on WhatsApp
Related to the above, they would polishing techniques aimed at user segmentation and much simpler advertising on the platform, using phone numbers to target WhatsApp and Facebook accounts of the same user. Although this is a controversial act among administrators, they fear users will delete their Facebook account to avoid data transfer between the two platforms.
Facebook's biggest challenge has always been to create proposal to make a profit on WhatsApp. Time and again, company representatives have confirmed that announcements in the USApp States continue to be considered as a long-term expectation of this by 2020. However, thanks to Mark Zuckerberg's decision, its launch will continue to be postponed.
"Last fall, staff prepared to share details of the 2020 planned launch at an internal sales meeting in Singapore. But after meeting Facebook chief executive Mark Zuckerberg ahead of the event, Will Cathcart, the new WhatsApp manager, told staff that the ad program had been set up. Employees who had booked their flights at a sales conference canceled their trip.
As Andro4all colleagues also suggest, for now the value of Facebook will be development of an administrative structure to manage the messaging services of each platform individually, where WhatsApp would be very difficult to integrate. Faced with this challenge, the company has decided to wait, as it is possible to generate revenue from an app that covers 2,000 million users, there may be no random details.