In recent months, we have talked a lot about the controversy between Facebook and Apple regarding application tracking function that Tim Cook’s company introduced with the launch of iOS 14.5, a version released by Apple a few days ago that includes other interesting news.
Mark Zuckerberg’s company claimed that this feature it would be devastating for small businesses who use the Facebook platform for their advertising campaigns. However, when presenting the economic results (via ZDNet) corresponding to the first quarter of 2021, they claim that it will have an impact handy
Facebook CFO Dave Wehner said the company expects further action against ad targeting in 2021 due to platform and regulatory changes, especially with the release of iOS 14.5. COO Sheryl Sandberg points in the same direction stating that The challenges of personalized advertising await us.
The company claims to have worked hard in recent months prepare to properly inform users. In addition, it also claims that it has rebuilt important parts of its advertising platform and is working with W3C to ensure it can serve personalized ads in a privacy-friendly manner.
It is also up to us to continue to defend that personalized advertising is good for people and businesses, and to better explain how it works so that companies do not have to understand the alphabet soup of acronyms to which they will have to conform.
But they need the certainty that they can continue to use our tools to reach people who want to buy what they sell in confidence. We are confident that you can do it and that you can continue to achieve great results as digital advertising evolves.
These statements only confirm that Facebook’s campaign against Apple, did not focus on defending small businesses it will supposedly be harmed by iOS 14.5’s tracking function, as some of its employees said a few months ago, but in their own interests.