In the midst of a storm of possible legislation, with Europe threatening an alternative to the App Store and with the United States with a bill that would force the sale of iPhones without applications, Apple CEO Tim Cook gave an interesting interview. Tim spoke about privacy, and the big difference between iOS and Android, as well as future devices.
Whenever Tim Cook speaks in public, confidentiality is a major concern. In his own words, “privacy is a basic human right, a basic human right”. Apple CEO spoke about the new rules under discussion, showing himself for and against many of them.
“We have been focusing on privacy for over a decade”
The privacy is essential for AppleWe’ve already seen the data they collect on each iOS app, which is way less than that collected by other companies. And Tim Cook insists on it again in this interview.
“We’ve been focusing on privacy for decades. Steve used to say that privacy should state in plain language what people sign up for and give permission for. And this permission must be requested repeatedly. We have always tried to live up to this. […]
If everyone is worried that someone else is looking at them, they start to do less, to think less. And no one wants to live in a world where freedom of speech is curtailed. Privacy is at the heart of one of Apple’s core values“.
The conversation resulted in one of the most controversial rules, one that would require Apple to offer an alternative to install applications. Faced with this question, Cook was blunt, showing Apple’s thinking and demonstrating how this system does not support privacy, taking Android as an example.
“I would say it would harm both privacy and security. I mean, you see malware as an example, and Android has 47 times more malware than iOS. Why is that? This is because we have designed iOS in such a way that there is an App Store and all apps are reviewed before going to the store. This keeps a lot of these malware out of our ecosystem..
Customers have always told us how much they appreciate it. And so we are going to defend the user in the discussions and see where they are going. I am optimistic, I believe that most people who seek safety know that safety is a major risk“.
And according to the data, Tim is right. Android malware has doubled in a year, and much of it This is due to the little control we have over the applications that are installed..
The whole interview doesn’t focus on privacy, we also have a few interesting questions about the future of Apple and its next products. One of the best questions was how Tim thinks Apple products will look for many years to come.
“We approach the future with great humility because we know that we cannot foresee it. I’m not one of those people who will say that I can see in 20 and 30 years, and tell you what’s going to happen. I can not. I really think no one can“
And to support this argument, he gave as an example the Apple Silicon processors that have reached the Macs.
“We didn’t know when we were working on the chip for the iPhone that would become the heart of the iPad, and we didn’t know that it would end up becoming the heart of the Mac like it did last year. We didn’t know it, but we kept finding out, and we kept pulling the thread, and we kept an open mind about where this trip would take us, and it took us to an amazing place that has a great future ahead of us.
Finally, Tim Cook returned. talk about one of your favorite technologies: augmented reality. The CEO of Apple continues to see a lot of future in this technology, we know that he is preparing an Apple Glass, and he was again excited about it.
“We first worked on augmented reality with our phones and iPads, and we’ll see where that goes in terms of products later.“
Towards the end of the interview, Tim Cook was asked about another of Apple’s future top-news products: el Apple Car. Although unsurprisingly, Cook declined to comment, saying:
“As for a car, I have to keep some secrets. There must always be something up his sleeve so I don’t think he’s commenting on the car rumor“.
Although Tim Cook has not explicitly confirmed any new devices, it seems clear from his comments that Apple is preparing novelties in the world of augmented reality with new devices and in the automotive world. These are open secrets, which the CEO of Apple does not want to reveal to us.