Just yesterday we told you that Apple is preparing a really important announcement for today. So, not much was known other than how this announcement would be made, as part of the programming of the American channel CBS. However, the big surprise that the company had in store is there.
As they themselves anticipated, it is not a product. It’s something much better, with the potential to transform society. Specifically, Apple has announced some of the projects it will support as part of its Racial Equality and Justice Initiative
These projects, which are possible thanks to a $ 100 million fund created by Apple for the cause, they are mainly focused on education. Most interesting of these is the Propel Center, which will be located in Atlanta, a global innovation center that will function as an Apple Developer Academy, and which will serve as a shuttle for entrepreneurs from racialized communities.
Other initiatives that will benefit from an investment from this fund are: a new Apple Developer Academy in Detroit, joint investments with Harlem Capital worth $ 10 million and with the Siebert Williams Shank Clear Vision Impact fund. They will also collaborate with the King Center, where the teachings bequeathed by Dr Martin Luther King Jr.
It’s all as much a part of Apple as the company’s products and services. Cupertino has always been recognized for contribute to various social causes, especially in the area of equality, supporting movements in all kinds of ways.