Despite the popularity of iPhone This past quarter hasn’t been the best for the bitten apple company compared to other brands.
As evidenced by new estimates from research firm Gartner, Apple shipped 40.6 million iPhones in the quarter that ended in September to capture an 11.1% market share. Year-on-year growth fell 0.6%, which took the company from third to fourth place.
Apple has a tough quarter
On the Gartner List, the first place in the list is occupied by Samsung. The company recorded growth in the third quarter with sales topping 80.8 million units, 2.2% more than the same period last year. The performance was good enough to take 22% of the market.
Huawei remained in second place with 51.8 million smartphone sales and a 14.1% market share. During, Xiaomi rose 34.9% to topple Apple for the first time. The Chinese brand sold 44.4 million phones to gain a 12.1% market share.
The last place in the top five of this list was taken by Oppo with 29.9 million units sold and a market share of 8.2%, or 2.3% less than the same period of the previous year.
In general, global smartphone sales fell 5.7% this year because consumer spending has stagnated due to the health emergency. In this regard, Anshul Gupta, Senior Director of Research at Gartner, explains:
“Consumers are limiting their discretionary spending even as some foreclosure conditions have started to improve… Global smartphone sales have grown moderately from Q2 2020 to Q3. This was due to suppressed demand in previous quarters.
Due to the delay in launching the iPhone 12, this type of results was expected by several analysts. However, many of them also said the situation would reverse as soon as shipments were normalized.