Services are an increasingly important product in Apple’s revenue, even in a few years it is expected to overtake the iPhone as the most important section for the business. Apple Music, Apple Arcade, Apple TV +, iCloud, Apple News, Fitness + y Apple One, which brings them together under a subscription, are current Apple services.
However, this may be just the start. According to a new analyst report Wolf Ventures, Apple could launch a new range of services in the future this would complement the current ones. They imagine additional services based on the applications that Apple already has, a kind of “Podcasts +” or “Mail +”.
Remember, today’s services are the size of a Fortune 50 company in terms of revenue, and Apple’s plans aren’t going to end there. Wolf Ventures stipulate that there is room for more efficient Apple services. And that these new subscriptions could be “hidden from view”, based on existing applications.
Apple is good at creating services
Add services to your applications is something Apple has done recently. They already added a service to the Music app, which was Apple Music, a service to the App Store, Apple Arcade, the TV app, with Apple TV + and the Training app, with Fitness +. It could therefore perfectly do with other applications.
Wolf Ventures highlights Apple’s success in terms of services, noting that while it took Spotify 14 years to have 144 million paying subscribers, Apple Music amassed 85 million paying subscribers in just five years.
“This illustrates the power of services built on top of default applications”
Here are the 5 services that, according to these analysts, Apple could launch:
- Podcast +. It would be a premium podcast service with specials from well-known content creators. Analysts say it would be included in the Apple Music and Apple One subscription.
- Email +. It could be Apple’s first personal productivity service to offer advanced inbox management.
- Stocks +. This would be a way for Apple to “replicate its success with the Apple card” and to offer financial services and investment accounts.
- Cards +. It is said that this option could be strongly linked to the Apple car.
- Health +. This service could leverage data from the Health app to deliver digital healthcare.
If Apple launches these types of services, Wolf Ventures he believes that will be brave and courageous, and they’ll drive Apple to a $ 3 trillion market value, we’ll see if Apple has anything prepared in that regard.