The streaming content service is void without its marketing agreements. Over time or with more investment it can make its own by building its own content, such as in the case of Apple TV +. However, services like Spotify or Apple Music have the same purpose: music. And to be able to provide all the music that the listeners want, it is necessary to negotiate record labels. According to British media reports, Apple could close the new agreements
Universal Music, Sony Music and Warner Music are still available on Apple Music
Record labels are in charge of producing and advertising artists' songs worldwide. Universal music She is one of the most well-known record labels with famous artists such as Adele, Taylor Swift or Rihanna. Another example is that Sony Music
These three labels contain a a large percentage of music is heard today. It is important, because contracting with them allows you to create great music in a legitimate and solid way. Apple Music has renewed its agreements with these three records
These agreements are not as easy to close as there is interest between the two parties. While recording labels should do the most for their artists, music services are trying to do less, obviously. However, it seems Apple is far better off closing such deals than Spotify, its direct competitor, which takes months to sign a multi-year deal with these labels.