Samsung has been the company that puts the most smartphones on the market each year for a decade, with nearly 300 million devices. In second position, we find Apple which regained second place after Huawei’s hasty abandonment by the veto of the US government.
Despite the fact that sales of the iPhone 12 mini do not point well, if the rest of the models in this range do, a range that has enabled Apple to become the manufacturer that sold the most smartphones in the last quarter of 2020 , beating Samsung, which He had held this position for 4 years.
According to consulting firm Gartner, Apple has experienced annual growth of 14.9%, while Samsung has seen sales fall 11.8% over the same period. Additionally, while Apple experienced 3.3% growth in 2020, Samsung’s sales fell 14.6%.
The launch of the 5G series of the iPhone 12 saw Apple achieve double-digit growth in the fourth quarter of 2020. Apple has overtaken Samsung to regain the position of the world’s No. 1 seller of smartphones. the fourth quarter of 2016.
Samsung not only faced the general decline in sales in the phone market, but they also face strong competition from China (Xiaomi, OPPO and Vivo). Just Apple and Xiaomi experienced sales growth throughout 2020.
In general, smartphone sales in 2020 fell 12.5% Not helped by the shortage of materials and components. According to Strategy Analytics, they state that:
The virus pandemic, social distancing in factories, and growing competition from tablets, laptops, and electric cars have created some of the toughest conditions for the supply of smartphone components in many years.
Strategy Analytics calculates that the prices of the main components of smartphones, such as chipsets and displays, increased up to 15% in the past six months.