Apple has launched another advertising campaign around the Mac. With the title “New Beginnings”, new beginnings, the short film shows us the reactions of the students after learning that they have been admitted to university. A video from the series Behind the Mac
New beginnings, behind the Mac
At a pretty moving video Reminding us of the boats that we ourselves have given to good news, Apple reviews the reaction of several students by asking them if they have been admitted to the university of their choice. A moment of joy that also shows how much we rely on technology today for almost every direction.
Series Behind the Mac He has already offered us the most interesting announcements always in black and white and focusing, as on this occasion, on the emotional part of the situation a lot. beyond the fact that it occurs behind a Mac computer.
The truth is, as this series of announcements have shown us, a lot of things happen after a Mac. Apple tends to focus a lot more on the experience, on how we feel when using technology, than on the device itself. An essential vision to breathe technology into humanity.