Apple to stop selling LG UltraFine 4K display hinting at new Apple display
After removing Apple’s Thunderbolt monitor a few years ago, the Cupertino-based company teamed up with LG to make a display that, thanks to a USB-C connector, could perform in the best ecosystem way. Mac. this screen has disappeared from the vast majority of the Apple Store in Europe, hinting that a suspected renovation is coming.
A good idea that gives way to a better
The stock of the LG monitor in 4K version has been low throughout the Christmas campaign, but it no longer even appears in searches of the online Apple Store in France, Germany, UK, Italy. , the Netherlands or Europe. For now, some stores, like those in UK, Italy or Europe, show the 5K variant of the screen, but without delivery options
This isn’t the first time we’ve seen this monitor in short supply in Apple stores, but so far we had no reason to think of an official replacement by the company. With the upcoming iMac renovations that could come in March, LG’s UltraFine shortage or demise appears to be a deliberate coincidence.
The 23.7-inch LG UltraFine 4K was introduced in May 2019 and is priced at $ 700 in the US, while its older brother, with 5K resolution, totals $ 1,300. Both are well below Apple’s professional monitor, the Pro Display XDR offering 6K resolution
And why has all the stock gone? One theory, raised by Bloomberg a few weeks ago, is that Apple is preparing an entry version of the Pro Display XDR monitor. The idea is to keep the 6K resolution, but lower the performance until the new display is in the $ 1,000 to $ 1,500 price range. An instructor who I would enjoy a design very similar to that of the future iMac and extremely similar to the Pro display we mentioned before.
There is two key points that support this theory. On the one hand, we saw the need to renew the design language of the iMac and any screen that was inspired by it to bring it closer to the Apple Pro Display XDR of the Mac Pro. On the other hand, the emergence of the mini-LED in most of the company’s products will involve design changes and rethink the final appearance of this type of accessories.
It is clear that significant changes are coming for the screens of the Apple world. From the arrival of min-LED to more than one product, like the iPad Pro and the 14- and 16-inch MacBook Pros, to the introduction of a new monitor with a refreshed design, this year’s spring event , if there is one, that should be the most interesting.