Mobile users made a big expense in app stores during this year 2020. According to new data From one analytics company, App Store customers rank number one by spending almost double what was spent on Android over Christmas.
App stores this Christmas
SensorTower is releasing an important report again which contains the figures that show how Apple users have generated millions of profits for developers who have apps and games in the AppStore and who have placed their customers as big buyers
According to its publication in 2020, spending in the App Store and Google Play stores obtained in the previous year has been exceeded on Christmas datess with over $ 100 million, getting a total of $ 407.6 million.
In 2019, the figures closed with $ 303 million, having a growth by 17.7% from 2018, which was surpassed this year with users spending $ 112 million, with the highest consumption being in non-gaming apps.
SensorTower numbers tell iOS and iPadOS users the biggest app consumers and their purchases. On the App Store, sales reached $ 19.3 million, 21.8% of all spend. While Google Play generated $ 4.3 million or 18.5% in total.
Why are Apple users spending more?
Entertainment is the category that generated the highest spending among users, in which TIC Tac It was the most consumed app, generating $ 4.7 million worldwide just over Christmas.
The United States was the country that lead the numbers, with users in that region spending nearly $ 130 million on the two app stores over Christmas.
Andro4all team mentions that Apple users are generally the biggest buyers reasons
Also, the price of an Apple phone is usually higher than most other Android devices. This makes the Apple user more recurring to make this type of expense out of necessity and taste.
With this new data, it is confirmed that the App Store is still the app store more profitable par excellence, strengthening information on why in 2020 more than $ 72 billion was spent.