We are living in a very important moment in terms of confidentiality. Apple fights for greater transparency, iOS update with advanced privacy features. And on the other hand we have Facebook criticizing these features which could “end free Internet”.
Yesterday we saw how Facebook put an ad in major US newspapers criticize Apple’s practices. Apple was not far behind and responded to the social network with a statement in defense of its users:
“We think it’s just about standing up for our users. Users should know when their data is being collected and shared between other apps and websites, and they should be given the option to allow it or not. The transparency of app tracking in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted ads, they just need to give users a choice.“.
In view of this, Facebook has just responded with another ad in major newspapers across the American country, such as The Wall Street Journal, The New York Times and The Washington Post, ensure that Apple’s change could change the internet forever.
Apple will change the internet for the worse
Facebook’s argument is clear: Apple offers information to users who were not aware and thanks to what they can generate personalized ads. Without these types of ads, many digital media they will start charging subscriptions.
However it’s something that is not quite clear. Apple only informs users of these practices and leaves them the choice. They can agree to the terms and the targeted advertising will not be affected.
Here is the Facebook ad:
Apple vs. Free internet
Apple plans to release a forced software update that will change the internet as we know it, for the worse
Take your favorite cooking sites or your sports blogs. Most are free because they display advertisements.
Apple’s change will limit its ability to serve personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases, which will make the internet a lot more expensive and cut down on high-quality free content.
Beyond damaging apps and websites, many in the small business community say this change will be devastating for them as well, at a time when they face enormous challenges. They must be able to effectively reach the people most interested in their products and services in order to grow.
According to a new study from Deloitte, 44% of small and medium-sized businesses have started or increased their use of personalized social media advertising during the pandemic. Without personalized ads, Facebook data shows the average small business advertiser can see more than a 60% reduction in sales for every dollar spent..
Small businesses deserve to be heard. We stand up for Apple for our small business customers and our communities.
We will see if this campaign continues, although I see it’s hard for Apple to take a step back on privacy issues. At the end of the day, they just let the user know and give them the option to choose, I don’t think that’s that bad.