From time to time, Apple manages to provide a new experience for users of its physical stores, even with the access limitations that exist today. So now the company is working on a new way for customers to access their subscription services via QR codes and NFC tags in select Apple Stores.
According to a note published by 9to5Mac, iOS 14.5 includes a new type of notification to promote Apple’s subscription services.
Apple is considering other uses for NFC
The update proposes that instead of just redirecting the user to an app, iOS will display personalized notifications with suggestions for content available on this service. This includes Apple Arcade games, Apple TV + movies and shows, and Apple Music music and playlists.
The process of verifying certain data with codes and labels works quite simply. So far, the QR code and NFC tag will just open the homepage of this subscription service in the respective app, such as the App Store for Apple Arcade and the Music app for Apple Music. However, it appears the company wants to take this interaction even further in the future.
Thus, if the system detects someone who is not subscribed to these services, the user will be prompted to test them individually or with Apple One. The only NFC tags capable of activating these notifications are those created specifically by Apple.