The American television channel CBS surprised us after dinner with an interesting fact: Apple is going to present something tomorrow and it will not be a product. This was verified by CBS This Morning talk show host Gayle King, who revealed a fragment of an interview with Tim Cook. Be “a nice announcement“and it will be”better and bigger“than a product.
The presenter herself admitted that the interview with Tim Cook was conducted by “Other reasons
The challenges of COVID-19 vaccines
What can this novelty be? We know it is not a product, but that it is “better” and “superior” than a product according to King. At Applesfera, we have considered several possibilities, such as for example the announcement of a large investment linked to the pandemic
An ad “Apple Stores as vaccination sites” seems logical to me.
1) King did the interview at an Apple Store.
2) Vaccines are certainly more important than new products.
3) Apple has been very aggressive in trying to help where it can to fight the pandemic.
– Neil Cybart (@neilcybart) January 12, 2021
We can also be before the announcement of a change in the company at the management level, or maybe the official confirmation of a big Apple acquisition. For our part, we’re betting more on something related to the pandemic and vaccines, but the unknown will remain there until CBS confirms the news tomorrow.