From 9to5Mac we get a last minute rumor from Vox Media editor Peter Kafka. Apparently one of the novelties of tomorrow’s event would be the paid podcast subscription service, with a name to define but which could well be ‘Podcasts +’.
It would be the first attempt at promotion an exclusive, ad-free podcast catalog
One idea, many ways to apply it
If we pay attention to other past leaks, starting with the launch of iOS 14.5 we would have the option to “Follow” a podcast for free or “subscribe” for a fee.
The only similar thing we’ve seen are the exclusive podcasts that Spotify released last year, though they’re still free. We’ll have to wait until tomorrow to see if this rumor is correct and what kind of strategy Apple is going to follow to attract payments for content that has so far always been free.