Despite Apple’s discretion when it comes to new projects, some of the company’s moves could not go unnoticed and have given clues to a major breakthrough in the Apple car. To the point of considering a possible launch in 2028. But, for this to be possible, Apple still needs a partner and it seems that the offer of the bitten apple has not aroused the interest of any.
And it appears that joining Apple wouldn’t represent a significant gain for consolidated companies in the auto industry. Even the interest in the project is so low that some don’t even see Apple’s car as potential competition.
The Apple Car does not worry the most recognized car manufacturers
According to the statements of Nicolas Peter, BMW Financial Director a Bloomberg, sleeps “very calm” despite growing rumors about Apple’s plans to build an autonomous electric vehicle:
“I sleep very peacefully… Competition is a wonderful thing, it helps motivate others. We are in a very strong position and we want to remain in a leading position in the industry.
BMW is just the latest automaker to dismiss Apple’s threat to enter the industry. Last month, Volkswagen CEO explained that the company is not worried about Apple going into the auto business, and said that “It’s not a typical tech industry that you could go up against all at once.”
After seven years of rumors, the current status of Apple’s car project remains uncertain, but company analysts have reported that Apple may start production in 2024, using “cutting-edge battery technology.” Ming-Chi Kuo lowered expectations slightly, saying the launch could take place in 2028 or later.