Apple has just released its economic benefit figures during the second quarter's tax conference. The data revealed that revenue in the services category also wearable They continue to grow at an astonishing rate, despite the crisis generated by COVID-19.
Apple's clothing line, accessories and home décor have successfully launched a series of high-demand products among consumers. In particular, AirPods, which resulted in a company with apple bark received $ 7.3 billion in 2019, according to analyst estimates.
Now Greg Joswiak, Apple's vice president of product marketing, wants to talk about it AirPods and its market success.
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All the secrets behind the success of the AirPods in the market
Apple AirPods has had a 121% sales growth over the last two years. In 2018, they provide Apple with $ 3.3 billion in revenue. While, on the other hand, as previously reported, they produced $ 7.3 billion in 2019. Damage product figures were only presented in 5 minutes during Apple's special event in September 2016. In fact, the l atest version of the headphones, the AirPods Pro, was not revealed even on stage, but it was announced in a statement on Apple's website.
Originally, AirPods were modestly presented as an add-on for the iPhone 7 and iPhone 7 Plus. An add-on used to help you after the release of the 3.5mm hair jackphone on the iPhone. Gradually, AirPods were gaining more and more fans. As far as leveling itself wireless heads are the most popular in the market.
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Greg Joswiak reveals some secrets to the creation of AirPods
Apple Vice President of Product Marketing Greg Joswiak recently spoke (via Wired) about the success of AirPods and the creation of in-house Apple headsets.
“It was like wildfire as it spread quickly. Much better done than we could have ever imagined. ”
According to analyst estimates, Apple sold 35 million units of AirPods in 2019. The fact is that Apple stopped publicly sharing sales figures for its products. But during the company's last financial meeting, Tim Cook said "the need for AirPods continues to grow."
And there are a huge number of factors that contribute to the success of AirPods. As is usual with the Copertino company, AirPods are coming to the market at a very aggressive price. But thanks to its functionality – especially with wireless charging and noise cancellation – and by its design, they've managed to position themselves at the top of the wireless industry.
Currently, there are three different versions of AirPods on the market: first-generation, second-generation, and AirPods Pro.
“Apple had a vision for our wireless future for many years. We had this wireless product, the iPhone. But it looked a bit strange in the hands of someone wearing a pair of wired headphones. ”
One of the interesting and surprising things about the design of AirPods is that it is one of the products that has been developing for a very long time in the Apple research space. In 2009, Apple unveiled a renaissance of its EarPods earphones. This apple logo bite company works in partnership with Stanford University in the United States to collect information on size ears of customers.
Apple went on to stain the inside ear of consumer ears for years, thus creating a large database that would allow the company, in later years, to create customized AirPods that match the size of consumer ears. each person.
"We have had a lot of work ahead with Stanford in 3D scanning hundreds of ears of different styles and shapes to create a design that will work as one solution for everyone."
In the words of Greg Joswiak, and AirPods Pro take one lesson to the fore. They study the structure of the user's ear to develop a design that is suitable for a high percentage of the world's population.
Apple's AirPods also received a lot of criticism
But despite the popularity of AirPods, not all praise and praise for apple apple wireless headphones are bitten. The biggest criticism AirPods have to make, ironically, is one of Apple's strongest points: ecology.
As soon as the non-rechargeable AirPods internal battery dies, the only way to continue to make use of the available resources is to request a "battery service" from Apple. Which means AirPods are being replaced by newer ones. lower cost than your first purchase. Although Apple is trying to update as many pieces of hardware as possible, it is not the best solution for consumers.
Either way, no one can argue that Apple & # 39; s AirPods are one of the most unpopular headphones on the market. Thanks to an aggressive marketing strategy, Apple has been able to dominate the two most important sectors of the clothing market: smartwatches and wireless headphones.