IOS 14.5’s Track or Track feature is now available, this allows iPhone owners to choose between accept or refuse apps can access your data, and if companies try to convince the user to allow tracking in exchange for certain rewards, Apple won’t allow it.
IOS 14.5 Tracking
With the official release of iOS 14.5, Apple’s controversial new feature has arrived. The trace window It is Apple’s measure for the user to grant approval so that their data can be collected and shared with third parties by a downloaded application.
This novelty is available on iOS and iPadOS, and developers and businesses are required to follow Apple’s new policy to have their apps in the AppStore. Something they inevitably have to conform to if they are to access the cheapest.
For some companies like Facebook, this has become an obstacle, because by not having access to the tracking and access to user data, its work is limited, because by not being able to review the buying activity or the likes, the company has serious problems in directing its publicity.
However, Apple is clear and made available to the developer an access guide to user data in which the standards and requirements so that an application can request a follow-up and thus also remain in the App Store.
There will be no way to fool the user
As expected, developers could find a way to get around or evade this new approval rule by limiting, deceiving, persuading, or even wanting. offset payment for the user to access the tracking.
It can’t happen, as Apple mentions:
Do not offer incentives to meet demand. You cannot offer compensation to people for granting their permission, and you cannot retain features or content or render your app unusable until people allow you to follow them.
Do not display a personalized message that reflects the functionality of the system alert. In particular, don’t create a button title that uses “Allow” or similar terms, as people don’t allow anything on a pre-alert screen.
Do not display an image of the standard alert or modify it in any way.
Do not draw a visual cue to draw people’s attention to the Allow button on the system alert.
In the event that the application is not compliant, could be deleted from the App Store. However, Apple has allowed apps to present a window (which is not misleading) in which they explain why the tracking trace is needed and so the user can have more knowledge for their final decision.
“If you display a custom screen that precedes a privacy-related permission request, you should only provide one action, which should display the system alert. Use a word like “Continue” to title the action; do not use “Authorize” or other terms likely to make Internet users believe that they are giving your authorization or taking other actions on your personalized screen.
There is no doubt that Apple is taking this next step towards transparency of confidentiality, something that users really like, for the first time ever, they have the option to choose where their data is going.
You can read this another article If you want to learn more about the subject of Apple’s new privacy policies and what companies like Facebook are losing.