The news Apple privacy policies for iOS have caused a strong reaction from Facebook, which has already had several episodes.
But this time no other company has backed Facebook against Apple, as happened a few months ago when Epic Games spoke out against several of the Developer Terms on the App Store. On the contrary, even his own employees blamed him.
Facebook criticism continues for its stance against Apple
Although dirty laundry is typically washed at home, this is not the case in Zuckerberg’s business. According to a Buzzfeed News article, company employees have complained
Several comments and questions were raised during an internal meeting on Facebook where the marketing team explained to employees advertising strategy against Apple:
“People want ‘privacy’, ‘the FB object here will be viewed with cynicism. We knew it would be bad publicity and decided to post it anyway? “
“A selfish campaign bordering on hypocrisy.”
“It seems we are trying to justify doing something wrong by hiding behind people with an understanding message”
The comments were also preceded by Facebook’s poor service when it comes to supporting advertisers
The stakes are high for Facebook. Analysts project that the company will generate a record $ 80 billion in ad sales this yearwhile internal data shared with employees earlier this month shows that the social network has never had more advertisers.
But Apple’s plan for force iPhone owners to choose to be tracked through apps and the web would reduce the amount of data Facebook collects, which could lead to less effective ads and less revenue.
Until the policy update scheduled for January 2021, Facebook’s official position remains focused on present Apple as the big enemy of small businesses that advertise on the platform, and by showing its role of defender of these users … but nobody believes it.