Ford and Google have announced a partnership to accelerate the digital transformation of the automobile and bring Google services and apps to cars in all price ranges. The partnership begins in 2023 and has an initial duration of six years.
The association will also mean use of artificial intelligence, machine learning and Google cloud services as a preferred supplier and the creation of a collaboration group under the name of Team Upshift. This team will, for example, create new personalized experiences for consumers.
Android Automotive for Ford in 2023
The Google-Ford partnership will apply Google’s expertise in data analytics, artificial intelligence and cloud platforms to accelerate Ford’s digital transformation. Possible uses include improving user experience with personalized services, using AI to improve manufacturing and supply chain processes, or real-time business models. For the user, this could for example mean receiving real-time alerts for maintenance requests.
In addition, Ford announced that from 2023, Ford and Lincoln will start benefiting from Android experiences, with Google apps and services. These, they say, will reach “millions of vehicles” in “all price ranges”. In other words, we can expect that from 2023 there will be strong pressure to Android Automotive in Ford cars.
This assumes that Android Automotive will be listed as infotainment service on Ford cars
In this way, Ford will bet on Google applications and services such as the Google Assistant, Google Maps as the default navigation system and with access to Google Play, to be able to install other compatible applications from the store.
More information | Ford