While some companies have started war on Apple over new policies that require reporting of data tracking to users, Google has announced some strategies to comply with Apple’s request. So, the company claims that its original iOS apps stop using certain tracking methods to avoid having to display the next authorization request in the App Store.
According to information shared on its blog, the company claims that commitment to user privacy “At Google, we’ve always put users first and their privacy, transparency, choice and control are the basis of our engagement with users, and advertising is no different.”
Google prepares its applications for iOS 14
As described by Apple, Apple application tracking transparency relates to linking user or device data collected from your app with user or device data collected from apps, websites or offline properties of other companies to for targeted advertising or advertising measurement purposes. As well involves sharing user or device data with data brokers.
Apple rep orted about Google:
Google has an unspecified ‘handful’ of iOS apps that must be disclosed under Apple’s Application Tracking Transparency Policy (ATT) and would require users to click ‘Allow Tracking’ or ‘Ask that the application is not tracked “before you can continue.”
Therefore, the recent Google report states that instead of having to display this message, Google will stop using a device’s unique IDFA (Identifier for advertisers) when ATT goes into effect earlier this year and it will be “consistent with Apple’s guide.”
The transparency of Apple’s app tracking has sparked fear among developers who generate ad revenue. About, Apple announced that it has introduced a new, more privacy-focused system that allows advertisers to get the same information
“We are working with the industry to provide feedback to Apple on how to further improve SKAdNetwork so that advertisers can accurately measure campaign results on iOS 14”
However, we will have to wait for the performance of the first advertising campaignsOnce Apple activated the policy, which, as the company reported, was postponed to give developers time to update their apps.
