Fighting malware is endless on Google and it's more than just avoiding data theft: it too anti-advertising apps. In a final update on the issue, Google said it has completed at least 600 of these apps in its store.
In recent times we are seeing an increase in advertising fraud cases and ad-serving or non-use ads. As a result of the campaign to end these practices, Google claims to have removed 600 apps from Google Play again it has blocked its developers from its ad networks
More ads? No thanks
Google has a team built to analyze and kill developers who try to distribute seemingly harmless apps in their store, but they violate Google's advertising policies. In particular, i disruptive advertising and unique ad policies is not allowed
Google means distracting ads such as those that are already unexpected, prevent the user from using the device. This includes everything from full-screen ads, on lock screen or offline, even if you don't use the app that produces them.
But the international ads, they are popular ads that appear on full screen – sometimes with videos – and that you have to get close to continue using the app. Google has certain rules about how it should be used and, if not, it's forbidden for example to use when entering or leaving an app, often with or without remembering.
The good news is that with the help of new technologies developed for that story, there is 600 apps that aggressively target ads on Google Play. It is a drop in the seawater of Google Play apps, though a combined "tens of thousands" of applications and developers were removed in 2019 in violation of AdMob's policies (Google's mobile advertising network) and Google Play.
More details | Google