Apple achieved fantastic results in the first quarter of the year, all product categories broke their own records. But above all they highlighted the incredible sales of Mac and iPad, which increased by 70% and 79% respectively.
The the pandemic popularized working from home and iPads and Macs are ideal devices for this type of task, which has prompted many users to update their devices. And as reported by Apple, half of all those buyers were first-time Apple devices.
Apple CFO Luca Maestri said that half of second-quarter Mac and iPad sales came from new customers in this category devices, customers who have never had an iPad or Mac. Even in some places, like China, that number jumps to two-thirds. This is more important information than it seems at first glance.
Apple’s user base is growing
Not only is this impressive growth, it means that Apple’s active device base continues to expand. There are more and more users with Apple devices, which is very important for the company’s projects.
If Apple has more active users, it means there are more potential users of your services. Many of these new users will be subscribing to iCloud, Apple Music, or even Apple One. Continue to grow Apple’s service category.
Recall that Apple has just presented both a new iPad Pro and a new iMac expected, both with the M1 chip. These sales data could therefore continue to improve in the coming quarters.
In addition, we must also take into account that by the end of the year we are expecting new Macs with new Apple Silicon processors, so we are facing a great time for Apple, iPad and Mac.