We are emerging from a record quarter for Apple, with most categories reaching all-time highs. IPads haven’t generated a record revenue, but they’ve been the best for many years. Even if Apple does not share official sales figures, there are analyzes that are very similar.
This is the case of the study which has just published Canalys in the computer market, where sales of PCs and tablets appear. Apple can be very happy like this the brand that sells the most tablets in the world, and with an incredible difference compared to the second.
And if iPad and Mac sales are combined, Apple hasn’t done anything wrong since either. is in second position
IPads regain their inertia
Between 2016 and 2018, iPads didn’t have their best time, with sales dropping quarter by quarter. However Apple has been able to diversify its range of tablets and accessories very well to give him power in an incredible way.
IPads had their best sales in 5 years and Apple managed to sell 19.2 million units during the last 3 months of 2020.
As we can see, Apple practically doubles sales to Samsung, which sold 9.9 million units. Then follow Amazon, Lenovo and Huawei. During these months, Apple increased its sales by 40% compared to the same period last year and remains with 36% market share.
“Apple strengthened its leadership in the tablet market, with fourth quarter shipments growing 40% to 19.2 million, its best performance for iPad since the fourth quarter of 2014. Samsung is in second place with 9 , 9 million tablets shipped, 41% more than in the fourth quarter of 2019. Amazon climbed to third place following strong demand this holiday season, with 6.5 million tablets. Lenovo was the fastest growing supplier in the fourth quarter, increasing sales volume 125% to 5.6 million units. Huawei was the only top 5 supplier to see shipments drop year over year
We also have the full data for 2020. In which we again see significant growth compared to 2019 data. Last year Apple sold a total of 58.8 million units, for the 47.3 million in 2019.
In addition to this, it is also interesting to talk about the table with the joint sales of tablets and computers. Apple was the world’s second largest supplier with 26.4 million device deliverieswhich is 42% more than combined shipments of Mac and iPad in 2019. Spectacular numbers supported by new Macs with M1 and iPad Air.
The iPad dominates the market Since Steve Jobs will present it 11 years ago, and now they are stronger than ever with a very diverse range of devices and for all types of users.