Although with the launch of the first generation of the iPad Pro, Apple began to promote this device as ideal replacement for a laptopIt wasn’t until the launch of the third generation iPad Pro (2018) with USB-C connection, that it really started to be a real replacement and one to be reckoned with. In addition, from iPadOS 13 we can connect a mouse or trackpad with no problem.
IPad has always had a much longer life cycle than the iPhoneSince this was a device intended primarily for the home, many users did not see the need to renew it so often. However, as Apple has revamped its design and added new features, this device has become a device that leaves the house more.
All of these changes have contributed to the increase in sales of this product. According to the financial results that Tim Cook’s company announced a few days ago, the revenue generated by the iPad in the fiscal first quarter of 2021, last quarter of 2020, increased by 41%, contributing to the revenue of $ 8.4 billion
According to Luca Maestri (Apple’s CFO), the satisfaction rate of users who bought an iPad is 94%. He also noted that half of new users who bought a new Mac or iPad they were new to the platform.
In the case of the Apple Watch, the 75% of Apple Watch buyers in the last three months they were also new, they had never owned an Apple Watch.
The user who find a tablet, find an iPad. The Android tablet ecosystem is dominated by Samsung, although it is not as well-known as the one offered by Apple in the market, despite the fact that the Korean company’s models have little to send to the iPad.
