As if there weren’t a few Android mobile manufacturers, in November there will be a new member of this universe, first in Japan: Balmuda, a well-known household appliance brand, announces that it will manufacture phones. Android mobiles with 5G. They will be distributed in the country under the Japanese operator Softbank.
Since HTC started to develop Android mobiles, with this HTC G1 / Dream which was followed by the HTC Magic, we have seen a lot of manufacturers it grew in the ecosystem until it formed the universe we have today
Balmuda, a well-known Japanese device brand that also dares with the mobile
There are many device-focused brands that are moving towards mobile technology. Samsung is a good example, as is Sony or TCL. But in Balmuda’s case, the reverse is true: if it succeeds in its home market with toasters, fans or kettles, it will continue to make Android smartphones.
Maybe you don’t know the brand as it barely left Japan (it distributes in the US). However, Balmuda is extremely well known for one specific product: your high-end toaster and steam operation. Given this experience, and thanks to the fact that the name is already well known in its country of origin (its products suffer from a waiting list to be able to acquire them), Balmuda has announced its intention to manufacture mobile phones with 5G and Android.
In the Balmuda declaration, taken up by Asia Nikkei, the brand assures that it will manufacture smartphones under its own experience and in collaboration with Kyocera; which will be the company explicitly responsible for the assembly of the components. The future mobiles, which will be equipped with the aforementioned 5G technology, will be distributed by the Japanese operator Softbank. And not only will there be devices with mobile connectivity, Balmuda also plans models without a SIM card
We do not know the specific designs, specifications or models, we only know the firm intention to enter a new business model. It is surprising that device brands like Balmuda see opportunities on mobiles and that other manufacturers such as VinGroup are abandoning smartphones due to the limited innovation possibilities available to smartphones. This is the market, we assume.
Via | Asia Nikkei