Analyzing a mobile phone is not particularly difficult, but using it fully means not only your opinion, but also the majority of consumers. That is why, personally, I offer the added value of composing a mobile phone. People are more concerned with the aesthetics of a device that will spend more hours a day than other features.
LG is aware of this and that's why they have confirmed that they are abandoning the strategy of launching the same terminal each year with a different number, something they do in almost all current products, and will focus on building unique devices where the visual feature will have new significance.
The LG Velvet is the start of this strategy, a new cellphone that will provide great value out of nowhere.
Beautiful with velvet?
The company noted in a statement that the new device is the beginning of a new phase for the company, where construction will take on greater significance. In fact, the LG Velvet will focus on a great design and a unique experience when it comes to finals.
In English velvet means velvet, and it would not be crazy to expect a cellphone to complete this operation. Keep in mind that LG has already launched by incorporating vegetable leather into its LG G4.
In an unofficial video a redesign was made possible by the appearance of this model, taking into account that and the beauty lines that have already been confirmed by the company. The projects are also damaged created by users, is inspired by the same idea, but it should be noted that they don't work.
"Our new product reflects current trends in dealing with personal preferences and personal feelings with particular emphasis on design," said Chang Ma, senior vice president, product strategy, LG Mobile Communications Company. "It's a sensible and hopeful approach that will tap into today's consumers and help us gain a clear brand identity."
It seems clear that the future of LG is far more about design and aesthetics than the numbers and symbols of its edges. Hopefully the price isn't a problem.