For decades, mobile phone companies have partnered with seasoned photography brands to improve the quality of their mobile cameras. This trend was inaugurated by Nokia with its agreement with Carl Zeiss and has been taken to the extreme by Huawei with Leica.
Now it is joining the OnePlus trend, which today confirmed the Hasselblad deal that had been rumored for several weeks.
Strong investment in Hasselblad photography
According to the Chinese company, the agreement with the Swedish company Hasselblad will be for three years and they commit to invest $ 150 million during this period just to improve photographic performance from their smartphones.
The first result of this agreement is the system Hasselblad camera for mobile which will debut in the soon to be official OnePlus 9.
According to Pete Lau, one of the founders of OnePlus “With top-notch hardware, OnePlus computational photography, and Hasselblad’s rich aesthetic knowledge of traditional photography, I have no doubts that the OnePlus 9 family will be a huge step forward in our ability to deliver a premium flagship camera.“.
Collaboration begins with improving color adjustment and sensor calibration, and later it will be extended to other settings.
OnePlus 9 presentation date
In the same announcement, OnePlus confirmed that its new high-end family will be official soon. March 23, at 3 p.m. Spanish peninsular weather.
The only confirmed feature is that the OnePlus 9 family will feature a custom Sony IMX789 sensor. We will have 12-bit RAW editing, enhanced HDR video recording, and support for capturing 4K video at 120FPS and 8K video at 30FPS.
On March 23, we will know all about these new mobiles and their cameras.
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