2020 has been a difficult year for all of us as we have all had to adapt to the new reality of COVID-19. However, in the midst of all the chaos it has generated, Apple has managed to maintain its track record with great success on the stock market.
Since we all need good news to deal with this situation, we’ve put together a guide with the seven things Apple has done really well that the brand will likely remember when we look back.
Treat COVID-19 responsibly
When the pandemic became apparent, Apple was quick to respond to the dangers, sending all of its Cupertino employees home in early March and requiring telecommuting from their homes.
The company also canceled its various product launch events and held those held online, which kept journalists and employees from getting around and commuting and putting their health at risk.
It might not sound like a title, but with so many companies and individuals in key industry and government functions behaving irresponsibly for much of 2020, Apple should deserve credit for taking it. things in hand.
Affordable product launch
It’s not news that Apple sells high-priced items that can sometimes be outrageous, with a iPhone 12 Pro Max This can cost you $ 1,609 if you go for the model with 512 GB of storage capacity.
But, with many people losing their jobs, reduced wages or ERTE situations, as well as the great uncertainty caused by the pandemic, Apple has made the unusual decision to launch products that people can buy at cheaper prices.
he iPhone SE (2020) is a great example, with the 64 GB version available for 489 $, while the newer one also appears Apple Watch SE at 229 $, the HomePod mini at 99 $ and the new one Mac with M1 chip who have maintained their price from 1129 $ in the case of Macbook Air.
New iPhone with A14 Bionic processor
IPhones have long been the big beneficiaries of Apple’s custom processors, but with the arrival of the A14 Bionic, we’ve seen a leap in performance and efficiency, which means the iPhone 12 and l ‘iPad Air (2020) are real performance beasts. .
The iPad Air has seen speed improvements of up to 40% over its predecessor, thanks to the new chip featuring a 6-core processor, 16-core neural engine, and a 4-core GPU. 4 cores, all built on a 5nm architecture.
In our review of iPhone 12, we found that the A14 Bionic was around 20% faster than the iPhone 11 Pro, and everything indicates that even when the Qualcomm Snapdragon 888 arrives, it will not be able to keep up with the A14 Bionic.
Privacy by flag
Another area where Apple did commendably in 2020 was privacy. iOS 14 came as a surprise when it was discovered that the latest version of the iPhone operating system would require users’ permission for apps to track them for advertising purposes.
Since then, the company has halted implementation of this policy so that developers have time to rework their apps, and that’s something that will happen throughout 2021.
Apple also had an uphill battle with Facebook over this new feature, with the latter claiming it would lead to a big drop in ad revenue and continued to run multiple full-page newspaper ads to make the case.
This led to the ridicule of the Electronic Frontier Foundation (a staunch advocate for digital consumer rights), which called the social media giant’s argument a ridiculous attempt by Facebook to distract from its story from privacy concerns. users. of your network.
For several years now, smartphones have been getting bigger and bigger, making them harder to handle and virtually impossible to use unless you help each other with both hands.
Point out here the issues related to mobility and carrying them in a trouser pocket, which means carrying an extra bag to move the terminal. In this way the arrival of the new iPhone 12 mini it has been a rush of fresh water for many.
And is that the iPhone SE 2020 has managed to maintain the spirit of the original iPhone SE, a whole mobile rocket with a now much more compact frame that houses a lot of power inside.
Judging by early reports of the device’s popularity, it looks like the iPhone 12 mini might not be the last of the smaller phones that Apple will be launching in the next few years.
The launch of the M1 chip
Changing the processors that a particular platform uses isn’t something that happens overnight. There is no doubt that implementing a new architecture in your computers can be the source of potential problems and all kinds of technical and design challenges.
So when Apple introduced its new M1 SoC (system on a chip), we were not only impressed with how smooth the transition from Intel to Apple was, but also by the performance improvements offered by the company’s new silicon chip. .
The first opinions of MacBook Air M1, MacBook Pro M1 and Mac mini M1 they praise the updated processors, with hardly a review in sight. Now that Apple can perfect every part of the Mac, the future looks very bright.
Recover the essence of design
For a company that has always been praised for its sleek industrial design, the past few years have been a bit boring so to speak. IPads, iPhones, and Macs seemed like minor variations of somewhat repetitive designs.
That’s why 2020 has been a breath of fresh air in so many ways. The new iPhone 12 line returned to the angular approach to classics like the iPhone 4 and iPhone 5, while still managing to look new and different.
Even the iPad Air has received a redesign, coming closer to the aesthetic of the iPad Pro, but without the hefty price tag. Keep it up, Apple! Let’s see if the balancing styles of the classic iMac G4 can make a comeback in 2021, or at least some of the fun colors of the original iMac.