The Financial Times recently published an article predicting a change in the App Store: soon we could see more ads in its interface. As noted in MacRumors, we would be talking about a new location for ads that would show not only in search results for that App Store, but more permanently in all sections of the store.
Today, developers can pay Apple to have the App Store promote their apps above related search results. correctly mark the promotion as an advertisement. The new ad box would be placed in the suggestions section.
A “consolation” for the next confidentiality measures
This new ad would also search calm down the developers, unhappy with the new privacy measures that will arrive with iOS 14.5 and that will mean reduced ad revenue for many. The more areas you can advertise in, the higher the income for these developers. A priori, compensation.
There shouldn’t be much left for this change to take effect., because Apple has already started asking interested developers for the credentials of their applications. Of course, all information that advertisers keep about our searches and browsing the App Store is absolutely anonymous.