He Apple Watch He is still the market leader in smartwatches, not only that, but he also has the courage to compete with the traditional clock industry.
Recent data from Strategy Analytics shows that the Apple Watch had a bigger impact on the market in 2019 than the Swiss watch industry itself, which is highly regarded in the world.
Specifically, Strategy Analytics estimates data for the Apple Watch sold a total of 31 million units throughout 2019. For its part, the Swiss watch industry sold 21 million units at one time.
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He boom smart watches
The data collected by Strategy Analytics brings together sales figures for all types of Switzerland. Among them we can find Rolex, Cartier, Omega, Swatch or Tissot. But it is true that large Swiss watches can charge rising prices, one of the reasons being that Apple's smartwatch could easily exceed the level of units sold by Swiss products.
Steven Waltzer, senior analyst at Technology Analytics, described a situation like this:
“Ancient clocks from Swiss manufacturers lost the battle against smartwatches. The Apple Watch offers a better product and focuses on younger consumers. ”
On the other hand, it is noteworthy that Apple Watch sales in 2019 have grown by 36% compared to 2018. In 2018, a total of 22.5 million Apple Watch sales were sold, though In 2019, 30.7 million units were sold.
As for the Swiss watch industry, it saw a 13% decrease in sales compared to 2018. Sales decreased from 24.2 million units sold to 21.1 million units sold.