A few days ago we talked about the market share of each manufacturer in the category of smart speakers and when Amazon was holding the market in America, with over 70% share. However, when we talk globally. Amazon continues to dominate but at a much lower rate.
The guys at Strategy Analytics have published a new report, corresponding to the fourth quarter of 2019, where we can see how it's done Smart speaker transmissions reached 146.9 million units
In the fourth quarter of 2019, Amazon sent 15.8 million smart speakers, allowing it to take over 28.3% market share
In second place, we find Google, whose posts reached 13.9 million units and 24.9% share. The growth seen by Google is 20% compared to the fourth quarter of 2018, the quarter I send for 11.5 smart speakers. The more growth Google receives because of it separate promotional agreements you reached through Spotify and YouTube.
Instead of third, fourth and fifth, we find Baidu, Alibaba and Xiaomi, with market share during the fourth quarter of 2019 of 10.6%, 9.8 and 8.4% respectively. These smart speakers are only available in China, unlike other models available worldwide.
Apple does not report the number of devices marketers, analysts have to search for life through supply chains to try to find, at least, the number of devices they have sent to the market for sale.