Just a week ago Apple introduced the iPhone SE and from tomorrow the devices will start reaching users who have saved it a few days ago. This device, which uses good design but with the latest Apple interior, It is considered to be the best seller because of its aggressive price.
According to the speculation by Ming-Chi Kuo, one of Apple's most knowledgeable people in the world, that's new The iPhone SE sells very well, more than Apple expected. However, not all of it is good news for Apple, the global woes we are experiencing as a result of COVID-19 affect iPhone sales that can be reduced by up to 30% this quarter.
IPhone SE is starting to get stronger
The new iPhone SE, Apple's cheapest Apple, sells better than expected according to a new research note from TF Securities analyst Ming-Chi Kuo. This is something that can also be seen analytically shipping times for a new device, already delayed by a few weeks in the Apple store, although in some stores such as Amazon it is still available for short goods.
To them you think the immense recognition iPhone SE has suggests that consumers are currently transitioning to lower priced smartphones, something that could affect Apple and its future plans:
"COVID-19's biggest challenge for smartphone brands is the negative impact on consumer confidence or purchasing power after an outbreak, which leads consumers to choose models with lower prices or lower specifications. or directly stop buying smartphones"
The epidemic affects Apple and the iPhone
Apple had already warned in February of the current crisis and assured that they would not reach their sales figures in the March quarter due to China's low demand, which has spread around the world, and production problems. However this warning from Apple was made before the epidemic spread around the world
"We have reduced the iPhone 2Q20 shipment estimate by 30% to 35-37 million units due to the negative impacts of COVID-19"
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As we see, it is not good news for Apple that Koo is revealed, but alsoThe problem can also delay future releases.
Or it could be, Apple will reveal the results of this last quarter on April 30, then we will be able to verify this data. In addition, Tim Cook will certainly reveal the company's plans in the coming months too, perhaps more details about the 2020 WWDC will be held online.