Wired recently posted an article reviewing commercial success of AirPods. To do this, he had statements from Greg Joswiak, Apple's vice president of global product marketing. The official has a few words about his origins, as well as the inspiration behind AirPods Pro.
A brilliant introduction, a billion dollar business
It's almost like a gunpowder because of its diffuse nature. Its performance has been much better than we could have imagined.
Greg Joswiak made these statements in a press release, where there was no doubt about the success of AirPods. Although the company has not yet shared details from units sold, and with the revenue of this product, we can appreciate some success. The stock market of all its forms is characterized by instant stock breaks (here, here and here). Delivery slowed for weeks.
Analysts estimate the high sales of trillions business, although sometimes completely absurd. The funny thing is how Apple should present AirPods:
- Real AirPods: 5-minute presentation in September 2016, availability delayed until December 2016.
- AirPods 2: a press release on their website in March 2019.
- AirPods Pro: a press release in October 2019.
Obviously, having space on the keyword platform is a great way to compress and introduce a new product. And yet, only the original AirPods they only got 5 minutes in the introduction, along with the iPhone 7 and Apple Watch Series 1 and 2. Some models have been released by press release and have been offered to other media as well mighty test units.
Refunds during the stage and revenue generated should be very high. A device that typically lasts about 30 to 30 minutes in each annual protest.
Such a great suggestion that you do all the work
(2009) we have worked with Stanford University for 3D scanning hundreds of ears, ear styles, and ear conditions with a view to developing a design that will serve as a unique solution for a large part of the population.
With AirPods Pro, we continue this research, analyzing multiple ears and ear formation. This allowed us to design a design that, along with three ghost sizes, works for a large percentage of the world's population.
Because of this function, the AirPods in their unique taste are equal to the width of the population (though without something). The important thing to arouse interest in new headphones. Though what really pushed headphones was at their own expense.
The price of AirPods was already very competitive in its 2016 trash. And with the advent of AirPods Pro, lay your heads there They offer sound cancellation. The result is an attractive price proposition with a fair price that has pushed its popularity to unprecedented levels.
The attractive design of the dress is always visible, promoting the product without any effort
After two years of being introduced, on Christmas of 2018, AirPods became a meme. Popular culture has exploded, positioning them as desirable and social. An environment that is accessible to many people and not limited to a high price that can be considered a luxury.
Without a doubt, a product that is worn to the ears in full view of the world, in color and attractive shape, becomes your advertisement. Multiplying it by millions of users, and the celebrities (athletes, celebrities, journalists) who wear it every day. So, it didn't take big marketing campaigns to push it.