Apple TV + is a unique device. Withdraw from all the meetings we had about him to broadcast content for price, catalog, promotion and purposes. The service would not be understood without the Apple TV app, which it uses in tandem.
After almost four months In use, the time has come to think about the reason for its existence.
Apple TV +, stories to tell
From the beginning we have to make one thing clear: the Apple TV + catalog is limited. All in all about 40-50 early entertainment hours, while Netflix competitors are rated internally thousands hours of new content every year. It is clear that Apple here is already starting with a clear difference in focus on offers.
The company wanted to offer more content quality effort than average At the time of writing these lines, I have seen the complete series of See, For All People, The Morning Show, The Servant and The Truth Is Told. There is another series I would love to see sometime, like Little America, Mythic Quest or Dickinson, but it will be another time.
What the five series I talked about is so similar that they are stories to tell. In another Unique to what we have seen in other services. With different audiences in mind too can be stored for adult content (swear words, violence, sex, drugs, alcohol, etc.). Which is still funny when we look at what was said about the "breakdown" that Apple would have in its series.
A series that makes us look at some things after seeing them. For example, after seeing Bona, I realized how different the world is for people with visual problems. It's all taken for granted just because we can see. For other ways of doing the things we do every day, such as send a string tied message
All Mankind presents a different view of a historical event. Walk the path where, deep down, you answer the question "What would happen if …?" And it does it in a spectacular way. The employee was probably the most miserable and the most discouraged I had. But to tell you the different ways a person has you face a disaster. And from Truth Told I take a duality that completely dominates everything in the series, from the twins to the life of the protagonist.
Problem between original content and catalog domain
If there is a problem with Apple TV + from long before launch, it's the catalog bag. The catalog bag is the one the content has been released in other ways. It is a way to complete the provision of an app to satisfy those users devour content.
One of Apple's goals with TV + is to attract, retain and engage users in its service. In addition to the unique and special content that promotes this, it is possible buy the rights for a limited time or to find companies that own them (such as MGM).
Having a catalog wallet can balance the balance saved by Apple and other services such as Netflix or HBO, which are required in the Apple TV app role
For Apple, the packaging of the catalog is a two-edged sword. On the other hand, it can work to attract and keep viewers engaged in the work (known as to join). Alternatively it may harm your relationships with other services by to broadcast. Services are already blaming the company, as is the case with Netflix.
The company may eventually acquire a catalog fund, either by acquisition or rights. That Apple is considering this relates to another piece of its strategy: Apple TV app.
Sleep with the Apple TV app
Apple TV + can't be understood without the Apple TV app, which sits beyond Apple TV (a good language twitter). This application is available in set-top-box
- Allows you to store items of interest to the user in a line called Next.
- It shows where the content is available, whether it is a purchase, a rental, an Apple TV + or a third party service.
- By using channels, it provides high integration with third-party services, preventing them from developing and maintaining an application or player.
- The search engine is pervasive, allowing you to find content from other services and take you directly to it.
- Shows recommendations for movies, series, documents and channels on contracted or rented services. That is, it does encourage making the "cake" bigger.
This last point is the key to understanding the complexity of the catalog. If Apple TV + had content rights outside of the company, it would enter direct competitions with Netflix, HBO, Prime Video and other services to broadcast to obtain those same rights. And make a profit for yourself in front of their users.
All will have many inspirations on give up as much as you can The Apple TV app, comes from different levels of integration and recovery in their apps.
How can you tell if Apple TV + is going to "someone" in the wars of to broadcast
Winning means different things to different companies. What we can't get out now is that there will be one winner here who takes the whole or most cake (Netflix). Netflix wants to get tops for to join
An example would be in the data they published when talking about how season three of the & # 39; Stranger Things & # 39; its most up-to-date look at the "64 million homes" they had seen in their first month -40 and in just four days – since the launch. They talked about users who watched at least one episode almost completely (70%).
Apple, on the other hand, has more ways to win they do not need to make a profit. A few months ago Variety said the following, coming from a source that is clearly superior to Apple executives:
Apple-affiliated sources say that the app currently (five days after the launch of TV +) has attracted millions of dedicated users over an hour to the Apple TV + platform.
Millions of users and average viewing hours. Those are the two most important service metrics. We can interpret it as a distribution power (the reason why the Apple TV app is in other forums). It is a quality that attracts Hollywood creative minds and actors.
Apple's leading business is already profitable, and there are many. That is why Apple TV + can afford other purposes beyond the immediate advantage
Being able to reach a large audience is also appealing it becomes the foundation compete for less weight and, consequently, more expensive talent. You just have to see how quarter after quarter, the cost of production goes up on Netflix accounts. One way to attract that talent is through awards, where Apple won just two of Jennifer Anniston and Billy Crudup.
So the success of Apple TV + is not limited by immediate spending. In Copertino they are able to make a promotional year because their offspring are asleep to attract users, win prizes and entice talent. If they can create this beautiful circle, the benefit will come on their own in a few years.
Table of Contents