Facebook has expressed, by all means, its dissatisfacti on with the data monitoring policies that Apple has included in iOS 14. But instead of going against those of the Bitten Apple, Mark’s company Zuckerberg has decided to speak directly to its users. So, he showed it in a campaign released this week, urging iOS users to be followed
The post that Facebook decided to share in a video, focuses on revealing the benefits of personalized advertising for small businesses, especially since the start of the pandemic.
Facebook explains the interest of its personalized ads
As he expressed by other means, previously, Facebook puts small businesses at the forefront, saying their livelihoods depend on personalized ads. The message itself invites its users to agree to be tracked on iPhone and iPad even after the new iOS 14.5 privacy protections are implemented.
To understand the context and Facebook’s effort in this campaign
This type of tracking helps Facebook collect data about users and serve ads tailored to their preferences. These ads make more money.
The new privacy features in iOS 14.5 apply to all app developers who want to be present on iPhone and iPad. Apple doesn’t stop any company from tracking its customers