Tinder was one of the apps that slowed its growth due to the epidemic caused by COVID-19. Given the apparent limitations of health emergencies, it was not possible to determine these encounters of registered musicians on the platform. However, Tinder it looks like it's found another way.
As announced by Tinder & # 39; s parent company, A video dating feature will be introduced this quarter. Details have been released about the launch of the quarterly report in which the company described the dating app's status, the growth of which has also been strengthened as a result of the coronavirus.
Dating on coronavirus times
Although the company did not go into details of how video calls work on Tinder, if it did share that it had tested the same video content in other programs, Lots of Fish and Insects. For the quarter, both accelerated the release of the live-to-many feature that far exceeded expectations. As Match Group manager Shar Dubey wrote, in a letter to shareholders:
"Our product and engineering teams around the world have quickly come together to use video and single chat on many of our platforms."
When asked why Mashi waited so long to raise video calls in their requests, however Bumble
Video features were tested years ago, but were never widely accepted. The company believes that will change now, because "users are forced to use it."
According to Techcrunch, in total, the March had a strong first quarter with revenue growth of 17% from $ 545 million, and earnings per share rising from 31% to 55 cents. Both beat Wall Street prospects at $ 544.9 million and 34 cents a share.
Tinder finished the quarter with 6 million subscribers, up from 5.9 million in December 2019, which means it has only added 100,000 new subscribers in the quarter, compared to 384,00 in the same period a year ago.
The challenges are few in the company whose proposal is based on face-to-face meetings and more than any other activity in order to maintain resilience, the growth of which will depend on controlling the coronavirus distribution.