Epic does not intend to change its aggressive plans to increase the market share of the Epic Games Store.
Rely on exclusive games to support Epic Game StoreThe "lineup" has always been a key component of Epic's strategy to gain a foothold in the Steam-led market.
The developer / publisher announced earlier today that third-party game revenue in the store will reach $ 251 million in 2019. According to Epic CEO Tim Sweeney, this number is "60% higher than our original forecast."
He told Gamedaily: "Epic Games Store's 2019 revenue from third-party games is about 60% higher than we expected when it was initially released, and the installation of free games is several times faster than we originally expected."
Steve Allison, general manager of the epic game store, acknowledged that 90% of the new versions in the store are exclusive products. However, the company does not intend to slow this down. In fact, according to Allison, exclusive games will account for most of the store's third-party revenue in 2019.
Sweeney added: "Exclusiveness is crucial when competition starts, and this competitor starts in 2019 with a market share of over 90%.
"Epic exclusive licensing means that we know that these efforts will bring new customers to our store, not just send more business to existing customers, so we can greatly assist developers in providing product funding and in Marketing and awareness. "
In August, Epic signed exclusive deals with six independent games, and then signed another batch of games in December.