Despite the cancellation of massive events due to the COVID-19 coronavirus pandemic, including E3 2020, the organizers of Gamescom 2020 were reluctant to announce the closure of the German fair, the most important in the video game industry worldwide. European. They even started selling tickets for the event. After the increasing increase in cases, it was expected that casualties would begin to occur among the participants, but the organization of the event has moved ahead and has just announced that finally The celebration of the fair will take place digitally from August 25 to 29.
"In view of the coronavirus crisis, we are now expanding all digital formats at full speed so that Gamescom 2020 can at least take place digitally in any case," he says in a release Felix Falk, Managing Director of Game. “We have already reached millions of Gamescom fans worldwide with the global show Gamescom: Opening Night Live and the Gamescom now portal. Expanding our digital strategy is the way to go right now«.
Similarly, Devcom 2020, previously held between August 22 and 24, will follow the same format. Gamescom and Koelnmesse, organizers of both events see this setback as an opportunity to expand and improve its digital format to be a landmark event. Nevertheless, in mid-May they will meet again to assess the possibility of holding a face-to-face event as well. Gamescom 2020 offers the perfect platform for this. When we reassess the situation in mid-May for all Gamescom formats at the Cologne fairgrounds, the health of our visitors will be our top priority. It goes without saying that preparations are underway both physically and digitally. ”