In any case, it is precisely the enthusiasm for Hideo Kojima. After the Xbox head’s factories were impatient to snag an exclusive product from Kojima Productions for Sony, it’s up to Blue Box Game St. to get carried away by the rumor. The developer would be working with H. Kojima on a newly announced game called Abandoned.
There was no doubt in the eyes of the most impatient. The cinematic presentation style, the game theme, the similar severity of the first-person view, its exclusivity reserved for the PlayStation 5 … all of these characteristics inevitably relate to the Kojima Touch, impressively embodied in PT’s demo about it in addition, a mysterious teaser from nowhere served by an unknown studio promotes him. No other creative teases more than a Hideo Kojima, who does viral marketing with this talent.
While positive speculation is always good as long as it offers free publicity for a title unknown to the public, the development studio behind Abandoned quickly rose on the table to deny that affiliation. Blue Box Game St. cracked a press release denying any professional relationship with H. Kojima: we are not connected and we do not pretend to be
IGN.com reached out to director Hasan Kahraman to find out what the cold press release wasn’t saying. It wasn’t fun, but I had a good laughhe summarizes contradictingly. Not knowing how to appreciate this viral runaway, he describes his excitement: Initially, I received messages from people claiming they were following me and I got confused with Hideo Kojima by using similar marketing tricks in promoting his next title. I didn’t understand anything before checking the content on google.
During the 2012 edition of the Video Game Awards, H. Kojima took an advertising campaign to extremes. Joakim Mogren, CEO of Moby Dick Studios, presented his first director’s title The Phantom Pain, which was covered in bandages. A deadly process that hid another deception. Joakim was actually Kojima’s anagram …
Inadvertently, the famous creative prepared the spirits to expect the repetition of such a deception, as he adds ideas to each tweet on his next project. The Blue Box Studio known to the players could only be confused with the predecessor of Hideo Kojima.
Abandoned will be released on PS5 later this year.