The judgment between Apple y Epic Games promises to be something the industry will regret. The veil that covered the secrets of the large companies in the sector has fallen and, behind it, has left amazing revelations such as the one now collected about Xbox.
In her questioning to clarify the situation of the Xbox store compared to Apple, the vice president of business development for Xbox, Lori Wright, has openly acknowledged that Microsoft has never made a profit from the sale of Xbox consoles
“If Microsoft sells its consoles at a loss, why does it keep selling them?”
Wright recognizes that where they do not arrive based on selling the hardware, they do so on the basis of sales and subscriptions, a business in the long run that today anyone would take for granted, but that is even more radical after the following question from the lawyer collected for Adi Robertson
“Has Microsoft ever made a profit from the sale of Xbox consoles?”
Wright’s answer is a blunt “no“Which in a certain sense is surprising. It could be expected that during the first years of each console the product would be sold at a loss so it can compensate on the other hand, but it is the first time that it is openly disclosed that that strategy is maintained generation after generation
Of course, the situation does not leave the fight against Apple in a good position to which it has timidly joined Microsoft for the case xCloud. Wright recognizes that if they did not have the 30% commission on their store, the business would not be viable.