The fact that well-known fashion brands want to open up PC gamers as a new target group is nothing new: at the end of 2019, for example, the French luxury label Louis Vuitton cooperated with developer Riot Games to sell expensive clothes in League of Legends design – including one including a hoodie for 1,800 dollars and a leather jacket for 4,200 dollars:
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Louis Vuitton sells LoL hoodies for 1,800 dollars
Gucci now also wants to reach gamers – but not with real clothes, but with cosmetic items for the multiplayer game Roblox, which is mainly played by children.
Virtual handbag for 3,400 dollars
In case Roblox doesn’t tell you anything: This is an absurdly successful gaming platform in which players can program their own games and make them available to others. There really is a suitable mini-game for everyone: From the Counter-Strike clone to the burger-roast simulator, you can find every crazy game idea here.
For our Plus report, we recently took a closer look at the whole thing:
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Roblox is the most important game that you are probably not familiar with
Basically all of these games are free, but of course you can also get your hard-earned cash for in Roblox cosmetic adjustments in the in-game store output. And that’s exactly where Gucci released some items for a short time at the end of May, such as handbags and sunglasses, which are modeled on real luxury items.
Even if you don’t necessarily think of high fashion when you think of the clunky avatars, the demand was huge – and it continues to be. The “Queen Bee Dionysus” bag is particularly popular with fashion-conscious gamers. However, the part was only available for an hour, so that by far not all interested parties could strike.
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That is why the handbag is now being sold in rows on the in-game marketplace – and much more expensive than the original price of just under 5 dollars. The highest price that the bag with the bee has been able to achieve so far is US $ 4,115, or around 3.400 Euro. This made the virtual version a lot more expensive than the real version of the Dionysus bag, which was then sold for “only” 2,800 dollars.
In the meantime, however, the hype about the handbag has somewhat dissipated: The price is in the last few days Crashed to about 260 dollars. Whether one can speak of a bargain, however, remains a different question.