Sony today announced the creation of PlayStation Studios, a new brand that will unify the exclusive productions of PS5 under the same name. The company has published a video that will serve as an entry for the video games developed by the studios that belong to this new label, which begin its journey at the same time as the new generation console.
Inside the PlayStation Studios umbrella we can expect to see renowned studios such as Naughty Dog, Guerrilla Games, Santa Monica Studios, Media Molecule or Insomniac Games. At least these are the teams that have developed the works chosen for the entrance curtain of the new brand: The Last of Us
"In the kinematics you have seen multiple games appear, but Over time, when we introduce well established franchises, we can perhaps adjust it to show how that franchise has evolved, how new characters have appeared There are many th ings we can do and we are very excited about it, "said Eric Lempel, vice president and head of global marketing at Sony.
The idea behind this new brand is to unify the company's own production and to assert the prestige of the Sony exclusives. Lempel has also explained that they want "the consumer to understand that when they see this brand they can prepare for a robust, innovative and deep experience"
This logo will not only precede the PS5 exclusive games, but will also appear in other promotional materials from the company: "The brand will be in many different places. There are several animations, even shorter, than They will appear in trailers, in advertisements There will be other types of creative assets that appear on video game boxes or on the discs themselves"Eric Lempel explained.
In addition to PS5 games, the PlayStation Studios brand will also appear in PS4 titles and in Sony's own developments that are published on other platforms, how Horizon: Zero Dawn at launch on PC. That is, at the moment this brand is not ready to be released: as we said at the beginning PlayStation Studios start running with PS5, so not arriving for the launch of The Last of Us Part 2 or Ghost of Tsushima.