However, as often happens, decision making leads to the occasional headache. This happened when he once rethought what was the brand image, because the feeling was that Nintendo was associated only with young consumers, so the marketing team of Nintendo of America began to develop a new logo. Reggie explains that «The classic Nintendo logo on an oval was going to put it in graffiti style, or they would do something different to try to age it. I stopped this because that did not represent our brand. Systematically, we review and clean the brand presentation«. In this way, the Nintendo logo remains the one we are used to for so many years.
Fortunately, the future has positioned Nintendo in a very good situation. Its latest console, Nintendo Switch, has become a success, reaching milestones such as being the best selling platform of 2019 in America or monopolizing the launch of a large number of titles throughout every week. The latest rumors point to a more powerful review, called on Nintendo Switch Pro networks, which would be released in mid-2020.